I've been thinking a lot recently about social media, and how we might apply this approach more effectively in higher education and at MU's International Center.
I'll have more to share in the future -- but here are two pieces I'm reading that might be of interest.
First, a recent book by Brogan and Smith, called Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust. This work invites a paradigm shift for me on what we could be doing with social media to support the Center's mission. In fact, it challenges me to re-think my approach to building and sustaining relationships in general.
Second, a brief blog post on how organizations manage social media on the Web Strategist blog. It really sheds new light on real -- and desired -- organizational culture.
